Our focus at Legacy After the Game is to empower student athletes with social media education to build the life they dream of…not the one they settle for.
Athletes are constantly under a microscope on and off of the field. Now, with the power of social media fans, the press, and potential employers now have instant access to an athletes life. Most college athletes are considered to be a part of Generation Y, which are assumed to be technologically savvy. Yet many of these athletes do not understand the opportunities and pitfalls of using social media. There are countless examples of college athletes getting in serious trouble for something that they’ve tweeted, snapped, or posted to Facebook. Yet, many athletes are not properly trained on how to conduct themselves though social media.
Furthermore, it is estimated that only 10% of college athletes will turn pro. Thus, many collegiate athletes will turn to another profession for work. Studies have shown that 93% of job recruiters will review a candidate’s social profile before making a hiring decision. 55% of those recruiters reconsidered a candidate based on their social profile, with 61% of those reconsiderations due to what the employer deemed to be negative social media conduct.
It is our goal to expose student and amateur athletes to the opportunities available to them by controlling their own brand and leverage social media tools to land their dream job.