Only 1% of college athletes go on to play professional sports, the rest move on to jobs in the working world. Social Media provides a tremendous opportunity for student athletes to control their own personal brand, land their dream job and shape their future legacy.
72% of high school recruits will research an athletic program on social media. If you are not present on social media, you are missing a massive opportunity to tell your story, attract top talent and screen potential athletes for your team by following them on their favorite platforms.
As an athletic director, you are responsible for ensuring your student athletes and coaches are conducting themselves in a professional manner online. Social Media can be a powerful tool for your athletic program if both parties are properly educated on the opportunities and pitfalls.